Channel broadcast design
«Pervyy Yaroslavsky»: a new turnkey on-air look
Turnkey broadcast design: a single visual language across the whole broadcast.
Discuss your projectThe brief
The regional TV channel «Pervyy Yaroslavsky» was preparing for a rebrand: it needed to refresh the entire on-air look and tie the whole broadcast together with a single visual language.
What we did
We built the full graphic package for the refreshed channel, broadcast design turnkey. At its core is the idea «It's all personal»: a single visual language runs across the whole broadcast, from the identity down to the design of individual programs.
Scope of work
Identity and on-air IDs; title sequences; title kits; promo and trailer materials, the promo package; storyboards; per-program and per-segment design, among them «Pervyy o glavnom», «Ovsyanka», «DVS», «V temu», «Vozrast».
The result
The channel gained a cohesive on-air look: a single visual language unites the identity, title sequences, titles, trailers and program design into one system.
The visuals
The idea «It's all personal» sets the tone for the whole broadcast and ties different programs into one system, from on-air IDs and title sequences to per-segment design.
FAQ
What was included in the channel rebrand?
A full graphic package: identity and on-air IDs, title sequences, title kits, promo and trailer materials, the promo package, storyboards, and per-program design.
What is the idea behind the design?
«It's all personal»: a single visual language runs across the whole broadcast.
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