Anniversary show, live on air
ANCOR · 35 years: a turnkey anniversary show
A live broadcast across the country in a late-night show style: script, motion graphics, direction.
Discuss your projectThe brief
ANCOR, the staffing company founded on 1 June 1990, was turning 35. The anniversary called for a show that would bring the company's history together into one live broadcast, from past to future, and hold the attention of a large, distributed audience.
What we did
We produced the anniversary show turnkey: the script, all broadcast graphics and video inserts, and the live broadcast direction. The whole show is built in a late-night-show style. The format: a talk show with two hosts, guests, segments and audience interaction, built as a journey through the company's history from past to future.
Scope of work
All broadcast graphics and video inserts: the «On the Roof» intro film transitioning from video into a live entrance on stage; stylized inserts in the aesthetics of different eras: 90s newscasts, a «weather forecast», a «Namedni» segment, films about rebrandings, company life and the corporate university; bumpers, transitions and titles; motion graphics across the entire broadcast. Plus live broadcast direction and the syncing of inserts with the stage.
Live segments
Right on stage, an AI generated a song and an ad spot in real time. The broadcast closed with the corporate anthem.
Reach and result
The live broadcast was watched across every company office in the country, from Kaliningrad to Vladivostok.
The visuals
A through-line visual language carried the viewer across the eras: television styled for different decades, a seamless transition from the intro film into a live entrance on stage, and motion graphics synced with the live broadcast.
FAQ
What was involved in the anniversary project?
A turnkey show in a late-night show style: script, all broadcast graphics and video inserts, and live broadcast direction.
How wide was the broadcast's reach?
The live broadcast was watched across every company office in the country, from Kaliningrad to Vladivostok.
What happened live on air?
On stage, an AI generated a song and an ad spot in real time, and the broadcast closed with the corporate anthem.
Planning a corporate live broadcast?
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